Every Purchase Helps These Cultures Endure
In this era that chases speed and efficiency, preserving an art form requires not only the persistence of artisans but also the understanding and support of society. Let's start with a small story from the "Timelessmoon" brand.
"ForSense is a platform dedicated to the dissemination and sharing of Chinese traditional culture and arts. Under the ForSense umbrella, there are multiple brands that are committed to traditional culture, including Timelessmoon, which is devoted to the inheritance of incense culture; Up to Tea, which focuses on tea culture, among others. Each brand represents a commitment to preserving traditional culture, ForSense aims to protect and assist those brands and cultures that struggle to thrive under modern business models due to their dedication to cultural preservation."
The Hardship and Persistence of Heritage
The incense master at Timelessmoon, who is a distinguished lecturer at the Chinese Academy of Management Science’s Institute of Incense Culture, a senior incense practitioner, and an expert committee member of the Shanghai Arts and Crafts Association, as well as a national senior appraiser of cultural relics and artworks, would seemingly earn a substantial income. Yet, his studio is just a small courtyard, and he worries about rent. The ancient craft of incense making, which uses only natural ingredients, is too complex for mass production and comes with high costs. To make a profit, the pricing would have to be much higher than modern industrial incense. Lacking marketing skills and unwilling to compromise by using synthetic fragrances, he has chosen instead to return to his hometown to continue his craft, despite many advising him to switch to industrial methods for quick money.
The Commitment to Handcrafting and Nature
Discussing "Up to Tea," its principal owner comes from a family that owns six tea mountains and several factories, appearing to outsiders as a typical wealthy second-generation capitalist. In popular terms, capitalists might use any means to cut costs and increase efficiency, but she has not. Up to Tea still maintains a significant amount of manual and natural tea-making techniques. This method is not only to preserve the authentic flavor of traditional tea culture but also to support the livelihoods of tea farmers and workers. This approach significantly cuts into potential high profits, but perhaps for someone not so lacking in funds, cultural heritage is far more important than short-term gains.
The True Meaning of Yin-Yang and the Five Elements
Our bracelet designs draw inspiration from ancient Eastern Feng Shui and the Five Elements theory, aiming to bring luck to the wearer. Some may question whether selling blessed products aligns with Taoist principles, but we believe that true luck comes not only from the power of the Five Elements and the wisdom of Buddhism but also from the kindness in people's hearts. Through the sale of these bracelets, we can provide financial support to those in need as best as we can. We hope that the Five Elements bracelets bring happiness to our customers, but in reality, every purchase from our customers brings blessings to those who need help. In this cycle of giving and receiving love, we see how a small blessed bracelet can bring love to every kind-hearted person in the world.
Why We Can Proudly Ask You to Buy More of Our Products
From the perspective of Chinese culture, one can only speak with a clear conscience and firmness when one's motives are just. As a commercial entity, we can honestly say that our primary goal is to make money because only by being profitable can our brand survive and continue to support more people in need. As a startup, we are keenly aware of our limited power. We cannot solve fundamentally the problem of traditional and intangible cultural heritage gradually being phased out in modern society. However, we firmly believe that by supporting these artisans and their art through commercial efforts, we can at least provide some financial security for their persistence. Your every purchase is not just buying a quality product; it is a vote for the continued existence of these traditional cultures. Let us join together to inject more vitality and hope into these beautiful but fragile cultural legacies.