In Chinese culture, incense, or "香," transcends mere sensory enjoyment; it is a bridge between humans and nature, spirit, and the divine. With a history spanning thousands of years, incense plays a vital role in religious ceremonies, daily life, and holistic well-being. Today, the use of incense is more than a tradition – it is a lifestyle.
ForSense is a platform committed to the dissemination and sharing of traditional Chinese culture and arts. Under the ForSense umbrella, several brands passionately preserve and celebrate these traditions. Among them are Timelessmoon, dedicated to the ancient art of incense culture, and Up to Tea, which focuses on the rich heritage of Chinese tea culture. Each brand under ForSense embodies our commitment to safeguarding cultural traditions that, while timeless, often struggle to survive in today's fast-paced business environment.
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Premiumisation of Tea in Europe and the UK: A Growing Trend
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