In an era dominated by speed and efficiency, the preservation of traditional art forms is becoming increasingly rare. It requires not only the unwavering dedication of artisans but also the understanding and support of society at large. Let me share a story that illuminates this struggle, beginning with one of our cherished brands, Timelessmoon.
ForSense is a platform committed to the dissemination and sharing of traditional Chinese culture and arts. Under the ForSense umbrella, several brands passionately preserve and celebrate these traditions. Among them are Timelessmoon, dedicated to the ancient art of incense culture, and Up to Tea, which focuses on the rich heritage of Chinese tea culture. Each brand under ForSense embodies our commitment to safeguarding cultural traditions that, while timeless, often struggle to survive in today's fast-paced business environment.
The Hardship and Persistence of Heritage
The journey of Timelessmoon’s incense master is a testament to the challenges faced by those who choose to preserve traditional crafts. As a distinguished lecturer at the Chinese Academy of Management Science’s Institute of Incense Culture, and a senior incense practitioner, one might assume he leads a life of financial security. However, his reality is far from it. Operating from a modest courtyard studio, he constantly worries about the rent. The intricate and ancient craft of incense making, which uses only natural ingredients, is too complex for mass production and carries high costs. The pricing required to make a profit is steep, far beyond that of modern industrial incense. Despite suggestions to adopt synthetic fragrances and easier methods for quick profits, he remains steadfast in his commitment to authenticity, choosing to return to his hometown to continue his craft the traditional way.
The Commitment to Handcrafting and Nature
Similarly, the story of Up to Tea reflects a deep commitment to tradition over profit. The principal owner hails from a family that owns six tea mountains and several factories, presenting a facade of affluence. However, contrary to the typical capitalist approach of cutting costs and maximizing efficiency, she has chosen a different path. Up to Tea maintains a significant amount of manual and natural tea-making techniques. This choice not only preserves the authentic flavor of traditional tea culture but also supports the livelihoods of tea farmers and workers. While this approach significantly reduces potential profits, it ensures that the legacy of traditional tea-making is preserved for future generations.
The True Meaning of Yin-Yang and the Five Elements
At ForSense, our bracelet designs are inspired by ancient Eastern Feng Shui and the Five Elements theory, aimed at bringing luck and harmony to the wearer. Some may question the alignment of selling blessed products with Taoist principles. However, we believe that true luck stems from a combination of the power of the Five Elements, the wisdom of Buddhism, and the kindness in people’s hearts. Through the sale of these bracelets, we are able to provide financial support to those in need. We hope our Five Elements bracelets bring happiness to our customers, but in truth, every purchase also spreads blessings to those who require help. In this cycle of giving and receiving love, a simple bracelet becomes a symbol of the goodness in the world.
Why We Can Proudly Ask You to Buy More of Our Products
In Chinese culture, one speaks with a clear conscience and firmness when one’s motives are just. As a commercial entity, we openly acknowledge that our primary goal is to be profitable. It is through profitability that our brand can survive, thrive, and continue to support more people in need. As a startup, we are acutely aware of our limited power. While we cannot entirely solve the problem of traditional and intangible cultural heritage fading away in modern society, we believe that by supporting these artisans and their crafts through our commercial efforts, we can provide them with some financial security.
Every purchase you make is not just a transaction; it is a vote for the continued existence of these traditional cultures. By choosing ForSense, you are not only acquiring a product of the highest quality, but you are also participating in a movement to keep these beautiful yet fragile cultural legacies alive.
Let us join together to inject more vitality and hope into these cultural treasures, ensuring that they continue to enrich our lives and the lives of future generations.
